Thread: Mass Physics!
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Old 5th February 2008, 10:55 PM   #16 (permalink)
Arkon





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I just thought I would add this here guys

Internode News

In an interesting development, it has been announced that NVIDIA, one of the world's biggest and best-known names in visual computing technology, will acquire AGEIA Technologies, the industry leader in games physics.

More than 140 games utilising AGEIA's PhysX software are currently either on-shelf or in-development for gaming PCs, as well as the PS3, Xbox 360 and Wii, and the move further concretes NVIDIA's stance in the games industry.

Manju Hegde, co-founder and CEO of AGEIA, founded in 2002 and boasting offices in the US, Switzerland and China, explains:

"NVIDIA is the perfect fit for us. They have the world's best parallel computing technology and are the thought leaders in GPUs and gaming. We are united by a common culture based on a passion for innovating and driving the consumer experience."

Jen-Hsun Huang, president and CEO of NVIDIA continues:

"The AGEIA team is world class, and is passionate about the same thing we are — creating the most amazing and captivating game experiences. By combining the teams that created the world's most pervasive GPU and physics engine brands, we can now bring GeForce®-accelerated PhysX to hundreds of millions of gamers around the world."

NVIDIA, of course, is the developer of the GPU - and their latest, the GeForce 8800GT GPU has 128 processors, meaning it can process paralell applications considerably faster than any dual or even quad-core CPU.

Mr. Huang explains further:

"The computer industry is moving towards a heterogeneous computing model, combining a flexible CPU and a massively parallel processor like the GPU to perform computationally intensive applications like real-time computer graphics. NVIDIA's CUDA™ technology, which is rapidly becoming the most pervasive parallel programming environment in history, broadens the parallel processing world to hundreds of applications desperate for a giant step in computational performance. Applications such as physics, computer vision, and video/image processing are enabled through CUDA and heterogeneous computing."

More details on the acquisition will be revealed later this month during NVIDIA's quarterly conference call - and as soon as we hear news about the clash of the Greek-inspired acronyms, we'll share.
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