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Old 18th January 2010, 04:42 PM   #1 (permalink)
Atrayo
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Post Dissent In The House of Electronic Arts

Hi All,

Reading an article dated Jan. 14th over at "Industry Gamers" there's a former executive of EA Mr. Mitch Lasky now a partner at investment firm Benchmark Capital. Is crying foul regarding the overall strategy that EA CEO John Riccitiello is steering Electronic Arts into market wise.

Article Link.

Quote:
He concluded, "It's equally amazing that the board continues to support the existing management team through this debacle. Since JR took over, the company has destroyed over $11 billion in market value. ... It's remarkably hard to kill a company doing $4 billion in revenues. But with flat or down stock performance since Q3 2003, how long are the institutional investors going to continue to hope against hope for a turn-around?"
A interesting read to say the least.

Will the forthcoming AAA game title of "Bad Company 2" turn things around for EA? Much like Activision recently making $1 Billion US in sales from Modern Warfare 2.

Time will tell.
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