Reading an article dated Jan. 14th over at "Industry Gamers
" there's a former executive of EA Mr. Mitch Lasky now a partner at investment firm Benchmark Capital. Is crying foul regarding the overall strategy that EA CEO John Riccitiello is steering Electronic Arts
into market wise.
He concluded, "It's equally amazing that the board continues to support the existing management team through this debacle. Since JR took over, the company has destroyed over $11 billion in market value. ... It's remarkably hard to kill a company doing $4 billion in revenues. But with flat or down stock performance since Q3 2003, how long are the institutional investors going to continue to hope against hope for a turn-around?"
A interesting read to say the least.
Will the forthcoming AAA game title of "Bad Company 2
" turn things around for EA
? Much like Activision recently making $1 Billion US in sales from Modern Warfare 2.
Time will tell.