Pre-order Battlefield 3 from Origin for beta access in Sept. | Joystiq
While other retailers will hand out early access to Battlefield 3 DLC, Origin's pre-order bonus for Battlefield 3 is early access to ... Battlefield 3. If you buy the PC version of the game through EA's new store -- on any platform, as far as we can tell -- you'll get early access to the Battlefield 3 open beta "when it goes live in September 2011."
You'll also get the Back to Karkand DLC, two exclusive items for Battlefield Play4Free, and, if you buy the PC download version, the Physical Warfare Pack. So you basically get the stuff the other retailers offer in addition to the beta. EA is making a pretty good bribe argument in favor of its new shop, here.
Open Beta for Battlefield 3 (Origin Exclusive)
Players who pre-order the game from Origin will be granted early access to the Open Beta for Battlefield 3 when it goes live in September 2011.
Pre-load and Get Ready to Play at Launch
Pre-order the PC Digital version of Battlefield 3 Limited Edition through Origin to preload your game before it launches. Preloading insures means you can play the minute Battlefield 3 releases instead of waiting to install.
I thought it was only a matter of time before they used either the closed or open beta as a carrot for players to purchase on origin.