You usually end up paying less money for a steam game, and you will NEVER have to turn the house upside down to put the disc in so you can play. If you damage or lose a disc, you're screwed; but with steam you can always just download it again. Many ISP's even offer Steam servers which don't count to your cap.
Over and above that, you then have steam friends lists and in game chatting, steam groups (many tog groups for each of our divs) to help you find players to hook up with, and easy ways to join them.
The really good games even tie in with steam cloud, so you can keep your saved games across different computers.
Whats not to like? Sure there are the occasional steam problems. Most of them are intermittent and fairly easy to resolve. Steam's even good at refunds for pre-purchased games, despite their claims that they don't offer them.
Not to forget the steam sales, where you can pickup massive sales (some as good as 90% off).
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