One of the things I never liked about EQ and others is while attempting to be as "realistic" as possible, everything looks blocky. They are attempting to immerse you in real life yet the trees are 2 two dimensional pictures of a tree crossed in the middle. To me, it detracts a lot from the game world. I'm also a graphics junkie, so this is a very personal preference.
However the Warcraft world has had this stylized look about it since day 1. Things have always been a little cartoony, but the depth of story and the world conflicts are what bring me in. I love the stylized graphics, but even more, I love the world. The shades of grey that the "evil side" has. Orcs were evil when their souls were controlled by the Demons, but that's been broken, so what will they do now? The Taurens are pretty Neutral, but Orcs helped them out, so they help the Orcs. The Night elves are pretty neutral, but the Humans helped them out so they help the humans. The Undead, they just want to make the world more like them, less alive.
So to me, this is like watching a trilogy in movies, then being given a chance to roam around the same world. In Star Wars Galaxies, I wouldn't really be satisfied with the game unless it looked as good as the movies. This isn't yet feasable, so I kind of stay away.
Anyway, to me it's the stylized graphics, the history/story, and of course, the Blizzard name, because we all know that means quality... late quality, but quality.
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