Congratulations, and thanks for pre-ordering Hellgate: London!
Redeeming your Pre-order Code gives you three benefits:
Hellgate: London Beta Account
The special code on your pre-order card will let you become an official member of the Hellgate: London Beta program. The Beta will start on September 17, 2007 and run through October 7, 2007.
To create a new Beta Account, redeem your Beta Code here.
If you have an Alpha account already and want to apply the Pre-Order Code to it, you must log into your Account Management page to redeem the code.
Your Beta account will carry over into the retail game, so choose your name wisely. To be clear, this is your game account name, and not your in-game characters' name.
The Dye Kit and Founders Offer are applied only to the one account for which the Pre-order Code is redeemed -- either a new Beta account or an existing Alpha account as described above.
After the Beta ends, pre-order codes can be redeemed only through a Live Account Management page.
A Limited Edition Dye Kit
A Dye Kit is an in-game item that lets you color your online character's armor set to a particular theme, determined by the retailer you purchased your pre-order from. Your specific Dye Kit information can be found on your pre-order card that contains the code. This item is linked to your account when you enter your pre-order code. However, it is not available for use in the Beta, but only in the Live (retail) version of the game.
Eligibility for the Hellgate: London Founders Offer
This limited-time offer allows you to make a one-time purchase of $149.99 USD to upgrade your Live online account to a lifetime subscription*. Please note that this offer expires after November 30, 2007. The Founders Offer will be available to you on your Account Management page once the retail game ships and you log into your Live account.
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Personally I think the Lifetime membership is crazy, especially for a non-mmog as HGL is. Hopefully we'll know about the gameplay and the game itself once the beta starts. Then I guess at that point we can decide whether or not the game is worth paying a lifetime fee for, or even a monthly for that matter.