||20th February 2010 09:37 AM
EA's COO Speaks At DICE Summit, Offers Industry Advice
I caught another EA article off of the "Games Beat"
news site. Where the EA COO Mr. John Shappert
goes into the finer details of how to avoid the games industry distress. The venue was at the yearly DICE Summit
for the games industry, which ends today in Las Vegas. (DICE stands for: Design Innovate Communicate Entertain)
Here's the link to the Games Beat Article
dated today Feb. 19th.
Some of the guidance that EA COO Mr. John Schappert to the DICE Summit attendees echoes the EA overall strategy to date. Meaning consumers may be buying less games, but are playing them longer.
Tip #3 is the most telling of their future intents:
Tip No. 3: Invest in the future. Get online. Consider the fresh revenue streams such as online subscriptions, premium downloadable content, free-to-play games with micro-transactions, and in-game sponsorships and ads. Much of this action is coming to fruition on the connected game consoles, where companies now have to support their titles with six months worth of online extensions.
There's already talk that EA / DICE (the Swedish Game developer) will be having VIP codes for downloadable content for "Bad Company 2
". Whereas any second hand users will have to pay up for those codes to get the same content. Smells like a micro-transaction to me for 2nd hand premium codes. (I wonder if a secondary market will ever be formed around such exclusive key codes?)
||21st February 2010 10:24 PM
||5th March 2010 08:42 AM
I don't like the idea of online games that have a micro-transaction setup as it could divaricate that particular game's community. Some wouldn't have certain maps so couldn't enter some game servers etc.
||5th March 2010 12:40 PM
Exactly, so it indirectly forces you to part with your money for the content anyway. They ain't stupid ;)
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