Elder Scrolls Online <link to official article Basically, it's going to be like Guild Wars 2 in one sense. All of the game you get with your purchase will be everything up to the launch of Tamriel Unlimited. Then future content will be for sale in their in-game store, which will use a new form of currency, that you can only purchase or receive through rewards. They will still have a subscriber option, so while you are a subscriber, you will be rewarded with 10% bonus on gold, XP, and inspiration gains, a monthly stipend of their new in-game store currency (crowns), and full access to all content. It sort of follows DDO's model of buying content you want without being a subscriber, or subscribe and just get everything. The in-game store will also include several cosmetic items, like pets, mounts, outfits, etc.